Privacy Policy

 Honesty is the best policy


Based on GDPR requirements applied on 25.05.2018, we have updated our privacy policy for you:

It describes how and when we collect, use, and share information when you purchase goods from us, contact us, or otherwise use our services through

This Privacy Policy does not apply to the practices of third parties that we do not own or control, including Shopify (CMS-platform our website is built on), or any third party services you access through Shopify. You can reference the Shopify Privacy Policy to learn more about its privacy practices.

Information we collect from you

To fulfill your order, you provide us with certain information (which you authorize Shopify to offer us), such as your name, email and postal address, payment information, and the details of the product that you’re ordering. You can also choose to provide us with additional personal information (i.e., for a custom order of your pup’s neck size, initials, phone number) if you contact us directly or leave us a note under your purchase.

Why we need your information and how we use it

We rely on some legal bases to collect, use, and share your information, including:
• as necessary to provide our services, such as when we use your information to fulfill your order, to settle disputes, or to provide customer support;
• when you have submitted your affirmative consent, which you can revoke at any time, such as by signing up for our newsletters;
• if necessary to comply with a legal obligation or court order or in connection with a legal claim, such as retaining information about your purchases if required by tax law; and
• as necessary for our legitimate interests, if those legitimate interests do not override your rights or interests, such as 1) providing and improving our services. We use your information to provide the services you request and in our legitimate interest to improve them, and 2) compliance with the Shopify Privacy Policy and Terms of Use. We use your information as necessary to comply with our obligations under the Shopify Privacy Policy and Terms of Use.

Information sharing & disclosure

Your personal information is vital to our business. We share it for very limited reasons and in limited circumstances, as follows:

• Shopify. We share information with Shopify as necessary to provide you our services and comply with our obligations under Shopify Terms of Use.
• Service providers. We engage certain trusted third parties to perform functions and provide services to our shop, such as delivery companies and Google Analytics. We share your personal information with these third parties, but only to the extent necessary to perform these services.
• Business transfers. If we sell or merge our business, we may disclose your information as part of that transaction, only to the extent permitted by law.
• Compliance with laws. We may collect, use, retain, and share your information if we have a good faith belief that it is reasonably necessary to (a) respond to legal process or government requests; (b) enforce our agreements, terms and policies; (c) prevent, investigate, address fraud and other illegal activity, security, or technical issues; or (d) protect your rights, property, and safety.

The length of time we keep your personal information

We retain your personal information only for as long as necessary to provide you with our services and as described in our Privacy Policy. However, we may also be required to retain this information to comply with our legal and regulatory obligations, to resolve disputes, and to enforce our agreements. According to German law, we generally keep your data for the following period: 10 years.

Transfers of personal information outside the EU

We do not store and process your data through any third-party hosting services outside of the EU or any other jurisdictions.

Your rights

You have a number of rights concerning your personal information. While some of these apply generally, others utilize only in certain limited cases. We describe these rights below:

• Access. You have the right to access and receive a copy of the personal information we hold about you by contacting us using the contact information below.
• Change, restrict, delete. You also have the right to change, limit our use of, or delete your personal information. Absent exceptional circumstances (like where we are required to store data for legal reasons) we will generally remove your personal information upon request.
• Object. You can object to (i) our processing of some of your data based on your legitimate interests and (ii) receiving marketing messages from us after providing your express consent for obtaining them. In such cases, we will delete your personal information unless we have legitimate grounds to continue using that information or if it is needed for legal reasons.
• Complain. If you reside in the EU and wish to raise a concern about our use of your information (and without prejudice to any rights you have), you have the right to do so with your local data protection authority.

How to contact us

For purposes of the EU data protection law, we are the data controller of your personal information. For any questions or concerns, contact or mail us at:

Genslerstraße 13
13055 Berlin

Founders Roman Kraft & Alona Grebenyuk
T +4915787839044 (same for iMessage or Whatsapp)
VATIN DE288175711